THE WALL STREET JOURNAL
© 1993 Dow Jones & Company, Inc. All Rights
Reserved
MIDWEST EDITION FRIDAY, OCTOBER 8,1993 NAPERVILLE,
ILLINOIS
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A PC Revolution: With Aid of Computers, Many
Of the Disabled Now Are Starting Own Businesses
Quadriplegic Runs His Firm By Using Only His Voice;
A Blind Couple Prospers
Evening Up the Playing Field
By TIMOTHY L. O'BRIEN
STAFF REPORTER OF THE WALL STREET JOURNAL
NAPERVILLE, Ill. - Don Dalton, who started Micro
Overflow Corp. In his garage 3½ years ago,
expects its sales to top $I million this year. His
success resembles that of many entrepreneurs, with
a crucial exception: He Is paralyzed from the chest
down and confined to a wheelchair.
When starting up Micro Overflow, Mr. Dalton relied
heavily on a personal computer, operating its keyboard
with a stick held In his mouth. Now, however, he runs
his computer by voice. Speaking into a microphone
in a headset connected to his PC, he can activate
all the computer's functions, type 100 words a minute
and manage the company's scheduling and finances.
And his business, a distributorship that adapts computer
technology for the disabled, is helping create more
disabled entrepreneurs than ever before. "I want
the millions of people who are disabled and unemployed
to be working for a living and be happy with themselves,"
he says.
Opening New Avenues
Many of the disabled are indeed finding the best
hope for entrepreneurship, and rehabilitation of the
disabled generally, in the huge changes Introduced
by personal computers. Using PCs, the disabled can
read, write, do research and interact with other people
in much more sophisticated ways. Now, many of them
are managing businesses in such fields as financial
services, database entry, graphic design, architecture
and desktop publishing.
"For many people, computers have represented
the only way in which they have been able to work,
given the extent of their disabilities," says
Howard Shane. director of the Institute on Applied
Technology, a Boston nonprofit group that does research
and training on computer applications for the disabled.
"Ten or 15 years ago, the same person who has
a business today would simply not have been able to
work. It's absolutely revolutionary.
Don Dalton
Micro Overflow helped Joanne and Bob Greenberg, both
totally blind, computerize their sportscasting business,
which they got started with help from contacts in
the radio industry. The Greenbergs listen to radio
broadcasts of sporting events and package the highlights
on tape for rebroadcast on local radio stations In
Philadelphia, St. Louis and Chicago.
The couple had a computer when they started their
business in their Chicago home three years ago, but
they say they didn't fully use it until trained by
Micro Overflow last year. They now use a scanner to
store printed fax transmissions, sporting news and
trade directories in their computer. A computer-screen
reader and synthesizer then reads the scanned documents
back to them, allowing them to use printed material
they can't see. Tasks such as billing and accounting,
which once would have taken them hours, can now be
completed in minutes.
Mr. Greenberg, who had been unemployed before starting
Bob Greenberg Sports Reports, says he and his wife
earn a total of about $30,000 a year.
To be sure, many disabled people, especially those
born severely disabled, lack the skills needed to
earn a living. But, bolstered by the Americans With
Disabilities Act, which mandates workplace soccessibility
for the disabled. they are feeling a growing sense
of entitlement - just when the PC is expanding their
abilities.
Job-Search Barriers
At the-same time, corporate downsizing and the recent
recession have pushed many or them toward self-employment.
"When you're disabled, businesses won't hire
you; so you have to create your own job," says
Mark Eidson, who five years ago suffered a cerebral
hemorrhage that left him with limited motor control
and speech problems. "It's either that or lie
down and die." In 1989, Mr. Eidson started MCX
Inc., a San Marcos. Calif., medical billing concern
that now has annual revenue of $2.5 million.
With the computer making "the playing field
more even," says Urban Miyares, president of
the Disabled Businesspersons Association, in San Diego,
"the increase in start-ups among the disabled
has been tremendous, and we're getting three times
as many nquiries from disabled entrepreneurs compared
to three years ago.
According to state departments of rehabilitation
In Florida, New York, Texas and Illinois, requests
for technical assistance from disabled business owners
have been increasing. In Texas, 503 new businesses
received assistance In 1992, up from 365 In 1990.
In New York, 77 got help, up from 55 In 1990. The
National Foundation for Teaching Entrepreneurship,
in New York CIty, says the number of disabled entrepreneurs
it has aided has increased about 20% in the past four
years.
Meanwhile, computer and telecommunications companies
are producing increasingly sophisticated equipment
for the disabled. For example, Blazie Engineering
Inc., of Forest Hill, Md., has developed Braille 'n
Speak, a $1,300 palm-top computer for the blind. The
computer, designed to be held in one hand, can store
up to 500 pages of text entered via a Braille keypad.
The notes can then be loaded into a PC by fax modem
or be reproduced with a voice synthesizer built into
Braille 'n Speak.
Eyegaze, a $19,000 computer system designed by LC
Technologies Inc., of Fairfax, Va., uses a video camera,
located beneath a monitor, that takes 30 pictures
per second of the user's eyeball to determine where
on the monitor the person is looking. Displayed on
the monitor is a picture of a computer keyboard that
the user can manipulate by looking at a key for one-quarter
of a second, or longer if the user prefers. Thus,
someone able to move only one eye can operate a computer.
Arkenstone Inc., a Sunnyvale. Calif., producer of
computer-reading systems, estimates the computer-reader
market for blind users at $100 million a year; the
systems cost about $5,000. Microsystems Software Inc.,
a Framingham, Mass., maker of multiple software products
for disabled users, says its revenue has doubled in
each of the past two years and will reach about $3
million this year.
Apple Computer Inc. has been an early leader in helping
the disabled. Ever since 1984. the Cupertino, Calif.,
company has been exploring what PCs can accomplish.
"When we began, we wanted to simply make people
aware of what technology could do for disabled people,"
says Alan Brightman, manager of Apple's Worldwide
Disability Solutions Group. "Today, a lot of
the technology is there, and it is blowing away many
of the myths about what disabled people can and can't
do."
Destroying Myths
Destroying myths is what Mr. Dalton says he hopes
to do at Micro Overflow. "When people come in
here and see me with a disability, they're shocked,"
he says. "That's why I work with clients and
don't just administer. I want them to see that they
can start a business and also do anything else they
want."
Mr. Dalton himself is painfully aware of the obstacles
faced by many disabled people. Almost 25 years ago,
he dove into the Illinois River and, hitting a submerged
cable spool, broke his neck. He spent 10 months in
a hospital.
"You can't imagine the impact something like
that has on your life - all your hopes and dreams
and plans," Mr. Dalton recalls. At 26 years of
age, he was a quadriplegic with a wife and five-month
old son. Confined to a wheelchair, he returned to
his job as a financial manager for a car deaiership.
Although warmly welcomed there, he says he felt like
a burden to his co-workers. Several times a day, for
example, he had to ask for help In emptying his urine
bag.
After a few months, he left the dealership and opened
an electronics store in 1971, even though only rudimentary
job training was then available for disabled people.
Personal computers didn't exist; employees had to
write for him. Until he got a speakerphone, then the
most advanced technology available, they also had
to answer the phone and hold it up to his face. Most
landlords didn't want to rent office space to him,
and, anyway, most offices weren't wheelchair-accessible.
Credit was difficult to arrange.
The store barely broke even but gave Mr. Dalton a
sense of purpose. However, his disability created
marital problems; In 1975, he and his wife were divorced.
Severely depressed, he let the business slide, and
two years later it closed.
Until 1983, he freelanced as an electronies consultant.
Then, his interest in the recently introduced personal
computers and other equipment to help the disabled
led to consulting and training jobs and, later, referrals
from public agencies involved in rehabilitation. Noting
the increased demand among the disabled for computer
training, Mr. Dalton started Micro Overflow In 1990.
His son drove him to meetings with companies that
designed the computer gear, and Mr. Dalton eventually
became a distributor for 25 of them.
By last year, the fast-growing Micro Overflow needed
new headquarters. Mr. Dalton took out a second mortgage
on his home, and Jerold Borg, his former boss at the
car dealership, helped line up bank loans. In March,
Micro Overflow moved into a 10-room suite. The payroll
has expanded to nine people, some of them disabled,
too. For example, Perry Burrows, a computer programmer,
has a severe reading and learning disability. And
Christine Relike, who teaches the visually impaired
to use computers, is visually impaired herself.
Mr. Dalton says Micro Overflow has so far trained
about 1,000 disabled people. Most come from public
rehabilitation agencies, but Micro Overflow also gets
referrals from companies such as International Business
Machines Corp. and American Telephone & Telegraph
Co.
Many disabled people rely on the guidance of companies
such as Micro Overflow because they have to choose
among some 1,000 computer-based devices, according
to the Trace Research and Development Center at the
University of Wisconsin. Despite this vast array,
many disabled people must jury-rig their own equipment,
however.
Improving the Equipment
For example, Theodore Pinnock, who started a San
Diego law firm, Pinnock & Kelso, 2½ years
ago, has cerebral palsy, with a spastic left arm.
For years, he relied on a contraption he made that
kept the arm stable so he could use a computer keyboard.
But recently, San Diego State University designed
a sleeve, based on a model Mr. Pinnock created, into
which both his arm and the keyboard fit. By sliding
his arm along a rail inside the sleeve and above the
keyboard, he can use his thumb to type legal documents
and correspondence.
Although Mr. Eidson, who runs the medical billing
service, calls computers his "salvation,"
he says he "would like a little better integration
among different computers so I could use any computer
I want. " Other disabled people agree. They say
computer companies often pursue technological advances
wihout first considering how acccessible the products
will be for the disabled. As a result, many computers
have to be retrofitted-adapted for people with disabilities
after going on the market.
Attacking such problems, researchers at Stanford
University's Center for the Study of Language and
Information have been investigating ways for the disabled
to use computers more easily. Their efforts, called
the Archimedes Project, seek to develop a hand-held
"accessor" that would use infrared and digital
technology to allow the disabled to access any computer,
telephone or fax machine fitted with a special port.
The accessor, an alternative to a keyboard or touch-tone
pad, would permit disabled users to control any of
these machines vocally.
Meanwhile, Mr. Dalton continues to spread the word
about computers and self-employment. At least two
days a week, he and his marketing director, James
Roller, travel around Illinois to drum up business
and meet with clients.
One client, Diana Berti, can't talk and has little
physical dexterity as a result of cerebral palsy.
So, Mr. Dalton and his colleagues bolted a laptop
computer to a tray on her electric wheelchair and
attached a voice synthesizer beneath. They also designed
a software package that allows her to write and to
do arithmetic by choosing words, phrases and numbers
from a menu on the computer screen.
By pressing a small pad on her tray, Ms. Berti can
move the computer's cursor and construct sentences.
When they are completed, she can press a key that
activates the voice synthesizer. So, for the first
time in her life, the 39-year-old Ms. Berti can "speak."
During a recent visit to Micro Overflow, Ms. Berti
demonstrated her new ability by telling Mr. Dalton:
"I can do checkbooks first time in my life. I
cannot live without my computer. I'm really happy
that Don fight for me."
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